Give every bale a WoolPass™.
From the shearing shed onwards, WoolPass helps keep the identity and evidence behind New Zealand wool connected as it moves through the world.
For New Zealand growers
Provenance and traceability
Every tick on the WoolPass mark is a point where fibre changes hands — and a point where its story is captured, verified, and carried forward. Scroll, and the mark's thread follows the wool.
The flock, the practices, the people. The grower records where the wool came from and how it was produced. Measured results, like micron, are added later by the laboratories that test it.
Shearing, classing, baling. Each bale begins with a connection to its origin, creating the first link in its WoolPass record.
Cleaning and processing are logged against the same batch — with claims (mulesing-free, organic, carbon) linked to real evidence.
Yarn and cloth inherit the record. The chain stays connected across mills, countries, and custodians.
The evidence gathered along the journey can support the finished product, helping brands demonstrate origin, composition and provenance, while preparing for emerging Digital Product Passport and circularity requirements.
The hands behind the fibre
Behind every passport is a grower who knows their flock, a classer with a trained eye, a scourer, a weaver, a maker. WoolPass makes sure their work is seen, and rewarded.
The pilot pathway
We are inviting selected partners to pilot a new proof pathway — connecting trusted New Zealand wool with world-class processing and a stronger story for international brands and designers.
New Zealand has set out to double the value of its exports by 2034. For wool, that means buyers being able to see, and check, what makes New Zealand wool worth more.
Built for the whole chain
WoolPass connects the people, evidence and transformations behind wool — from the shearing shed to the finished product.
Give your wool an identity from the start.
Connect your farm, your fibre and the evidence behind it, while choosing what you share.
Add to the record, without changing the way you work.
Keep trusted information connected as wool is tested, traded, combined and transformed.
Know the evidence behind the fibre you source.
Connect product claims to credible origin, testing, assurance and supply-chain evidence.
Know more about what you’re buying.
Discover the people, places and evidence behind the fibre, its journey, its care and, ultimately, what comes next.
WoolPass™ doesn’t replace the people who grow, test, trade or transform wool. It helps their evidence stay connected.
Our story
Raised in Central Otago and shaped by three decades in fashion and film, our founder built WoolPass to help protect the identity and evidence behind New Zealand wool as it moves from farm to finished product.
Join the early partners
Building the proof layer
for natural fibre, together.
Create your account and give your first bale a WoolPass — it takes a minute.
Amanda Bransgrove
Founder & CEO
From New Zealand farms
to global design.
